FOR IMMEDIATE RELEASE
Luxe to debut at Huntington Beach tournament.
New design and distribution philosophy to bring forth technological advancements in professional level paintball marker.
March 29, 2008 – DLX Technology is proud to announce the tournament debut of the Luxe professional tournament paintball marker at the 2008 NPPL Super-7 World Series tournament in Huntington Beach, California, March 28-30, 2008. Some of the best professional paintball players in the world will gain an edge with the ultimate luxury paintball marker.
“We knew making a product that would take things to the next level required a whole new approach,” said DLX Technology director Darryl Trent. “This allows us to redefine everything involved with the marker from concept and design to how it is built, how it arrives in the customer's hands, and even how the player is taken care of afterwards. We began this journey over two years ago, and I am excited to see the results in action.”
Under the leadership of the DLX Technology group, the combined efforts of designers, pneumatic, mechanical, manufacturing and software engineers, multimedia developers, linguistic specialists, professional paintball players and leading paintball field and store operators have culminated in the development of the ultimate luxury paintball marker – a synchronization of style, raw performance and unparalleled customer support.
Design of the Luxe started with a clean slate by championship winning pro players from the NXL and NPPL defining their needs – especially those that were not met by today's markers. Speed, consistency, accuracy, gentle handling of brittle paint and a compact form factor were given, but the missing elements were not so obvious – speed of maintenance and ease of configuration. In today's paintball tournaments every second in the staging area between points or best 2 out of 3 matches is critical, and that is where current paintball technology has fallen short - until now.
The valve and air handling systems of the Luxe eliminate common failure points and provide for full cleaning and lubrication of the bolt, valve, ball detents and anti-chop components in seconds, without tools. “It really is unbelievable,” said Rocky Knuth, a professional player and owner of the Seattle Naughty Dogs, who has had the opportunity to rigorously test Luxe prototypes for several months. “I can have the entire bolt and valve assembly out of the Luxe as fast as I can pop open a can of soda.”
Luxe innovations go well beyond the physical. The Luxe has been endowed with new means of communication. Although it has all of the programming flexibility serious tournament paintball players have come to expect – it has done away with the complexity. Memorization of beep and blink codes or carrying a manual to decipher them is unnecessary.
Features are not the only aspect to set the Luxe apart. From the ground up, its high-performance alloy parts are machined in the United States, by American workers using the most advanced manufacturing processes available – a rarity in today's paintball industry. The Luxe does not roll off of an assembly line. Instead each is hand built, tested and adjusted one at a time at DLX Technology by a Certified Luxe Technician, who is also an experienced professional paintball player with the background to know by feel when a marker is in top form.
Much like a luxury car, the Luxe is not a mail-order product. Luxe markers will be available only through Luxe Certified Dealers who have the staff and training to provide a top-quality customer experience and post-sale technical support.
Developed as a focused high-end design and manufacturing group owned by paintball industry leader Smart Parts, Inc., DLX Technology is dedicated to melding cutting edge technology with solid tournament performance to build the ultimate luxury paintball marker. To learn more, visit LuxePaintball.com.
DLX Technology Sales/Dealer Inquiries:
Attn: Darryl Trent, Director
Phone: 866-573-LUXE (5893)
Fax: 724-838-1612
Email:
dtrent@luxepaintball.comMedia Inquiries:
E-Mail:
luxemedia@luxepaintball.comWWW.LUXEPAINTBALL.C
OM
Darryl Trent
DLX Technology
Sales Representative
